To actually try and summarize all of what happened at Inbound 2014 in one blog post would be almost sacrilegious. More than 10,000 Inbound Marketers coming together in the Boston Convention & Exhibition Center - a lot of the being brilliant and truly innovative in what they are doing: changing the way we market.
Whether you were a marketer, HubSpot customer or somewhere in between, you could not help but leave the conference without one major emotion: Inspired.
The conference started on Monday September 15th 2014 with pre-conference HubSpot training, a Hubsput partner reception and the Gy Kawasaki keynote.
Guy Kawasaki: "Stay Foolish. Stay hungry!" - Steve Jobs
The convention started off with no other than Guy Kawasaki, chief evangelist of Canva, formerly the adviser to the Motorola business unit of Google and chief evangelist of Apple. In his keynote "10 Lessons I learned from Steve Jobs" Guy captured the audience with a fast-paced run-through what it truly takes to be innovative and successful. Here are the 10 lessons that he learned by working with Steve Jobs.
- Experts ('bozos') are clueless ("I think there is a world market for maybe 5 computers: - Thomas Watson, the leader of IBM for over 40 years who made the company extremely successful. or This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us. - Western Union internal memo)
- Customers cannot tell you what they need (they are not able to make the leap necessary to innovate)
- Jump to the next curve (ice harvesting, factory made ice and refrigeration in your home)
- Challenge the big
- Design counts
- Use big graphics and big fonts
- Changing your mind is a sign of intelligence
- Value does not equal price
- A-Players hire A+ Players
- Marketing equals a unique value
- Bonus: Something needs to be believed in to be seen.
You can watch a previously done talk by Guy here:
Simon Sinek: "Great leaders will never sacrifice their people for numbers!"
September 16th 2014 was the first official day of Inbound 2014. It started with a keynote by Simon Sinek ("Leaders Eat Last") on achieving work-life balance. I found it extremely fitting for a company like HubSpot, who strives to cultivate a great company culture, starts of its conference by talking about work-life balance. Here are the key points:
- We are all social animals and we react to the environment we are in
- If we trust people, we can sleep at night or expect work to get done
- Endorphin (the runner's high) masks physical pain - laughter or exercise releases them
- Dopamine is the feeling you get when you accomplished something you set out to do
- Serotonin is the feeling of pride and status, public recognition for accomplishments
- Oxytocin the feeling of trust, love, friendship and warmth
This amazing keynote was followed by break-out sessions, bold talks, partner tracks and other sessions. We will cover those in the next weeks in dedicated blog posts.
Darmesh Shah & Brian Halligan: "We all want to grow"
Following a funny starting video, Brian Halligan and Darmesh Shah talked about the future of HubSpot in terms of perspective, people and platform:
- Technical: Growth does not happen overnight, it needs strategic planning. To drive exponential growth, you need leverage. Inbound Marketing can give you leverage.
- Sales: The sales playbook is broken. The sales person no longer has all the power. Consumers listen to Google and online reviews.
- Technical: To get good at growth, you will need to attract and retain exceptional people. Corporate culture will help you get there.
- Sales: The profile of the sales person has changed. Whereas before salespeople were opaque, sharp elbowed extroverts, now they need to have shard minds, be transparent and ambiverted.
- Technical: With a Frankenstein system (patched together platform), you will end up working for the monster and not the monster for you.
- Sales: Finally a CRm that works for you: a free CRM, HubSpot Sales Platform - we wrote an in depth blog post about this important announcement here.
You can watch the entire keynote here - its over 100 minutes but it is well worth watching: