Michael Stein from the Houzz Community Team presented NYC Metro specific data from the third annual Houzz & Home survey with more than 135,000 respondents in the U.S. among the 190,000 respondents globally.
83% of Houzz users in the Greater NYC Metro area are homeowners. 74% are planning to redecorate in the near future and 41% are thinking about a remodel. Not surprisingly, the number of people who are in the market for a custom-built house is lower than national average with 7%.
But Houzz is not just another Pinterest to pin pretty home pictures, even though Houzz is the largest database of home-related pictures with 3.5 million high-definition picture.
There are more than 400,000 professionals. 27% of the 23 million Houzz users are looking for an architect and one out of 5 is looking for an interior designer.
The single most important marketing to do for any professional on Houzz is to get reviews: 88% of homeowners say reviews are the single most important factor when selecting a professional!
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